Digital marketing and technology.
Marketing software products do not do much without knowledge and experience that exits the power of their functionalities. Maybe you already know that. Marketing is much more than a lot of software to do marketing. It's a technique. Before marketing software existed, we developed our work in a more laborious and artisanal way. Over time it has become professionalized but still requires knowledge and, above all, a previous strategy. We help you throughout the process. Depending on the size of your company you have one solution or another.
Our philosophy is not to captivate the customer with proprietary software or solutions that force end customer loyalty. We charge monthly. The relationship with our clients will always be developed from transparency, trust and shared goals. At the time that's not the case, we don't want a captive customer. We have no permanence, no payment commitments, no software licenses to acquire. We offer and ask for total freedom and trust. Some agencies oblige to pay for the annual services of the use of the software in the first installment. This is because the marketing strategy works in the medium term, on average you have to be working 12 months to check a before and after in the evolution of the results of the company. And this is so, there are no shortcuts in this sector. However, in our experience, from 30-90 days you can already intuit how the application of this technique will work, since there are certain areas in which almost immediately after applying an appropriate set-up phase begin to see the first results. That's why we agree that the ideal thing is to stay at least a year working on your Marketing plan.
Oh, that's great. Our job is to make your company's digital presence profitable. Turn your website into a customer and sales machine. Often, or always, in our action plans, specifically in the initial phase of implementation, we will have to retouch the structure, architecture, content and strategic focus of your website, social networks, content. If you already have a web agency, it will make it easier. We'll work with them. If you don't have it, our web design and production team will do the job, don't worry.
HubSpot is a software benchmark on which many agencies are developing their services, but it is still a software that facilitates the control and integrated coordination of all content marketing actions. There are many other software companies of Inbound Marketing + Marketing Automation: Marketo, Acton, Salesfusion, InfusionSoft, SharpSpring, Eloqua, Pardot, eTrigue,.. here I leave a list with more than 50 tools. Many of those solutions do not include all the features needed for perfect Inbound Marketing software but gives us an idea of the wide variety of features and pricing models. I leave you a comparison within a map of functionalities However, it is important to bear in mind that both HubSpot software and its most direct competitors are proprietary solutions with payment of a license of use, each with its commercial model, with a set of modules with functionalities that although it covers the entire methodology of attraction, in our opinion it does not allow to perform other actions with flexibility. For example, ad campaign performance metrics reports, to name a few, and other sets of actions that are essential to your Digital Marketing plan. They also offer many other features that many SMEs would not need. In short, choosing an appropriate Inbound Marketing solution is a complex process and we recommend you consult a specialist. Obviously the use of these tools to help you in the process of Inbound Marketing, requires a monthly cost that must be added to the cost of the consulting service that you will need to manage it in case there is no one in your company trained to do so. Our approach is substantially different. We do not believe that software is the solution to an Inbound Marketing plan. Software is an aid to simplify management. Our focus is on service and marketing plan and adapts the best solution to each company.
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